When JOSU entered the scene in 2021 it was generally accepted that a slipper could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. We empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of comfort and fashion.
Creators do not settle for average. And neither do we. We have a clear mission: To be the best Flip Flob brand in Egypt and Africa. Every day, we come to work to create and sell the best products in Egypt, offer the best service and consumer experience – and do it all sustainably. We are the best when we are the credible, inclusive, and sustainable leader in our industry.
At JOSU, we are a rebellious optimist driven by action and a desire to shape a better future together. We see a world of comfort and culture as a possibility while others see only the impossible. “Impossible is nothing is not our motto. Through optimism and knowing the power of sport, we see endless possibilities to apply that power and push all people forward through action.
